The Curse of the First: Why So Many Inaccuracies Appear in Breaking News
By: Lisa Arledge Powell, MediaSource President As a communication professional, I know the importance of gaining integrity and trust from the audiences I try to reach. I also know that as an industry... Read More...
Columbus Chamber Member Spotlight - Starring MediaSource!
We're so honored to be the star of the latest Columbus Chamber of Commerce member spotlight! Check out our feature here . Read More...
It’s not brain surgery: How to tell a great health story
As a health care marketer, do you ever wonder why some hospitals and health care companies get the lion's share of media coverage, while others struggle to get attention for their health news? Those ... Read More...
To flip cam or not to flip cam? 5 tips to help decide
Learn when to do it yourself and when to call in the pros. By: Lisa Arledge Powell, President, MediaSource Do you need footage of a new and intricate surgery, a question and answer session with some ... Read More...
Take Care of Yourself: New Technology Allows Patients To Be Their Own Doctor
By: Shannon McCormick, Media Relations Coordinator, MediaSource Every year new consumer trends emerge that put more power in the hands of the every man and make our lives a little easier. This year o... Read More...
Health care marketers: 3 tips to boost your online presence
Does your hospital stand out when patients search for health care information on the Internet? By: Lisa Arledge Powell, President, MediaSource As hospitals compete for increased patient volume and hi... Read More...
4 things PR pros should always say to reporters
'I'm dropping everything else,' is music to a journalist's ear. So are three other statements, which you can read in Lisa's blog on Ragan.com here . Read More...
4 things PR pros should never say to reporters
Our business is about relationships. In order to foster the strongest relationships possible, you want to be sure to always communicate with efficiency and strategy. To read 4 things you should never... Read More...
The Perfect Storm: The PR Struggle of Breaking News
By Shannon McCormick , Media Relations Coordinator America is currently smack in the middle of it’s biggest weather story of the year - Winter Storm Nemo. This one event has created the perfect storm... Read More...
Notre Dame's PR team failed to stem embarrassment
In her latest article on Ragan.com, Lisa discusses the Manti Te'o situation and what the Notre Dame PR team could have done differently. Read it here . Read More...