By: Alex Copeland, Media Relations Summer Intern


A few weeks ago I had the opportunity of being on the scene of a video news release and I was pumped. My task, while shooting, was to be a student in an epinephrine pen learning session. I learned how to properly administer an epinephrine pen to someone that could be having an allergic reaction, which, admittedly, is an extremely useful (and extremely scary) skill. I sat through demonstrations and then was able to practice using an epinephrine pen tester on some of the other students.

The first thing I learned at the shoot was that being well prepared is necessary for any on-scene task. Our crew brought a cart of tools and equipment that made filming go off without a hitch. The cart included cameras, light, light stands, microphones, colored gels for the lights and extension cords. I had no idea that there were so many parts to filming a video news release.

The second thing I learned was the importance of preparing all interviewees. Keeping in contact throughout the scheduling and filming process and informing the people involved about context of the video made filming a whole lot easier.

Before I started this internship, I wanted a career in social media and public relations -- but now my eyes have been opened to the many sides of a job in communication. The MediaSource team does a lot of behind-the-scenes work that no one ever sees, but it makes all the difference in the media world.

About MediaSource:

MediaSource specializes in creating and delivering multimedia content that achieves measurable results. The Columbus, Ohio-based firm is one of the few companies nationwide that offers the unique combination of multimedia content creation with media relations outreach. With a focus on healthcare and retail, MediaSource works with some of the most notable names in these industries. Visit www.mediasourcetv.com to learn more.