Who's Telling Your Story?
2/1/2010 3:40:41 PM

By Clark Powell, Vice President

Most of us love to watch the Super Bowl as much for the TV commercials as we do for the game. Many of the spots are clever, some are memorable, but all of them are hugely expensive.

This year companies paid up to $3 million just to air a single 30-second spot. Why? Well, with nearly 100 million people watching in the U.S. at any given time, the Super Bowl represents an extraordinary opportunity.

That’s great for the companies who can afford it.  But it doesn’t mean that every opportunity has to be so big to be effective. American author, and founder of Success Magazine, Orison Swett Marden once said, “Don’t wait for extraordinary opportunities. Seize common occasions and make them great.”

Orison, we couldn’t agree more! Not many companies can afford to sink millions of dollars into just one, 30-second commercial. But most companies do have stories that are worth telling, to potential clients who are eager to listen. 

Last year, for example, MediaSource helped one client get their message to nearly 73 million people in Ohio, the Midwest and across the country. And we did it over the course of an entire year, not in the confines of a 30-second spot.

We relish those opportunities. Few things are more rewarding to us than strategizing with our clients and telling their stories - not the extraordinary stories, necessarily, but the everyday stories that make them extraordinary. Check out some of the stories we're telling right now. Who's telling yours?