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Exceptional Team

Jerred Ziegler

July 30, 2020

MediaSource Shines at PRSA Central Ohio’s First Virtual PRism Awards

We’re breaking molds and taking trophies! While the past few months have been strange (to put it mildly), our team hasn’t missed a beat when it comes to delivering top-notch results for our clients.  At MediaSource, we’re all about content innovation, creative storytelling and maybe a summer cocktail or two...

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Uncategorized

Jerred Ziegler

December 9, 2019

A MediaSource Holiday Gift Guide: Our Team’s Columbus Favorites

Still rounding out your shopping list this holiday season? Our team is here to help! We put together some of our favorite go-to gifting options to help with your last-minute shopping. And because we love our Columbus home, we kept it local! Here are some fantastic Columbus gifts that we're...

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Strategy

Jerred Ziegler

November 25, 2019

What We Learned From Speaking With Dozens of Journalists Across the Nation

Let’s be honest: media relations is about more than just distributing a press release and praying for coverage. Earning consistent national placements requires insight, strategy and  — most importantly — solid relationships with key media contacts. That’s why our team is constantly booking trips to meet with journalists from across...

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Uncategorized

Jerred Ziegler

October 10, 2019

MediaSource Celebrates International Day of the Girl

Happy International Day of the Girl from MediaSource!    Today’s celebration is meant “to help galvanize worldwide enthusiasm for goals to better girls’ lives, providing an opportunity for them to show leadership and reach their full potential,” and at the very top of our company is an excellent example of...

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Amplification

Jerred Ziegler

August 22, 2019

MediaSource Video Expertise Shines in PR Daily Media Relations Awards

In a crowded national field, the communications agency took home another trophy At MediaSource, our focus is always on finding innovative ways to tell our clients’ stories and earning national recognition is a nice bonus. After taking home nine PRism Awards in May, we’re adding to our trophy case again,...

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Ideation

Jerred Ziegler

August 9, 2019

S.O.S: When Your Brand Should Call in the Experts

Knowing when you need help is an important part of achieving your goals Your content marketing team has chops, but how do you know when to ask for outside help? Like any good communications pro, you’re always willing to go the extra mile for your clients, whether that means working...

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Creation

Jerred Ziegler

August 7, 2019

6 Ways to Jump Start a Content Marketing Program, Maximizing the Rest of the Year

The year is half over. How are you doing on those company goals? If you intended to incorporate content marketing into your communications mix but haven’t quite started your initiative, you’re not alone. And here’s the good news, it’s not too late! Whether you work at a major corporation or...

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Ideation

Jerred Ziegler

August 6, 2019

Get a Clue: Figure Out Who You Need on Your Content Marketing Team

Surrounding yourself with the right people is key to making content marketing work We’ve all heard it before: teamwork makes the dream work. But how are we supposed to know who exactly should make up our team? Because 89% of B2B marketers have reported using content marketing as part of...

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Creation

Jerred Ziegler

July 30, 2019

Content is King and Here’s Why the PR Team Should Rule the Kingdom

The content ownership question for brands can be a struggle There’s so much content today it’s mind-blowing. In fact, 95 million photos are uploaded to Instagram per day. Consumers can’t get enough of it. Brands can’t seem to churn it out quickly enough and since content is the darling of...

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Ideation

Jerred Ziegler

July 22, 2019

When to Jump on New Media Trends and When to Wait

How to decide when to invest in the shiny new trend, and when it’s better to hold off Throughout history, technologies have emerged that rock our worlds, completely changing the way media is consumed. But for every VHS (you know, how we used to watch movies?!) there’s a Betamax —...

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Recent Posts

  • Becoming Part of the Story: Why I Decided to Sign Up for a COVID-19 Vaccine Trial
  • MediaSource Shines at PRSA Central Ohio’s First Virtual PRism Awards
  • Four Ways Your Brand Can Stay Safe and Relevant on Social Media Amid COVID-19
  • Progress In a Pandemic: How MediaSource and Our President are Forging Ahead
  • Black Lives Matter: How We’re Working for Change

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