Still rounding out your shopping list this holiday season? Our team is here to help! We put together some of our favorite go-to gifting options to help with your last-minute shopping. And because we love our Columbus home, we kept it local! Here are some fantastic Columbus gifts that we're...
Let’s be honest: media relations is about more than just distributing a press release and praying for coverage. Earning consistent national placements requires insight, strategy and — most importantly — solid relationships with key media contacts. That’s why our team is constantly booking trips to meet with journalists from across...
Happy International Day of the Girl from MediaSource! Today’s celebration is meant “to help galvanize worldwide enthusiasm for goals to better girls’ lives, providing an opportunity for them to show leadership and reach their full potential,” and at the very top of our company is an excellent example of...
In a crowded national field, the communications agency took home another trophy At MediaSource, our focus is always on finding innovative ways to tell our clients’ stories and earning national recognition is a nice bonus. After taking home nine PRism Awards in May, we’re adding to our trophy case again,...
Knowing when you need help is an important part of achieving your goals Your content marketing team has chops, but how do you know when to ask for outside help? Like any good communications pro, you’re always willing to go the extra mile for your clients, whether that means working...
The year is half over. How are you doing on those company goals? If you intended to incorporate content marketing into your communications mix but haven’t quite started your initiative, you’re not alone. And here’s the good news, it’s not too late! Whether you work at a major corporation or...
Surrounding yourself with the right people is key to making content marketing work We’ve all heard it before: teamwork makes the dream work. But how are we supposed to know who exactly should make up our team? Because 89% of B2B marketers have reported using content marketing as part of...
The content ownership question for brands can be a struggle There’s so much content today it’s mind-blowing. In fact, 95 million photos are uploaded to Instagram per day. Consumers can’t get enough of it. Brands can’t seem to churn it out quickly enough and since content is the darling of...
How to decide when to invest in the shiny new trend, and when it’s better to hold off Throughout history, technologies have emerged that rock our worlds, completely changing the way media is consumed. But for every VHS (you know, how we used to watch movies?!) there’s a Betamax —...
If you’re a PR professional in the 21st century, the term influencer has likely been part of your conversations with colleagues, clients and maybe even your CEO. According to Influencer Marketing Hub, 59 percent of marketers intend to increase their influencer marketing budget in the next year. Influencers may also...
