It’s not brain surgery: How to tell a great health story

For starters, think like a reporter. By: Lisa Arledge Powell, President, MediaSource As a health care marketer, do you ever wonder why some hospitals and health care companies get the lion's share of... Read More...

Health care marketers: 3 tips to boost your online presence

Does your hospital stand out when patients search for health care information on the Internet? By: Lisa Arledge Powell, President, MediaSource As hospitals compete for increased patient volume and hi... Read More...

To flip cam or not to flip cam? 5 tips to help decide

Learn when to do it yourself and when to call in the pros. By: Lisa Arledge Powell, President, MediaSource Do you need footage of a new and intricate surgery, a question and answer session with some ... Read More...

MediaSource Expands Award-Winning Team With Addition of News Insider

MediaSource, a boutique firm specializing in creating and delivering multimedia content that achieves measurable results, announced today the hiring of a new media relations specialist. Allison Wenger... Read More...

Is it time for a media & advertising spending party?

Companies seem to be spending again By: Rick Green, Senior Account Executive, MediaSource It’s pretty easy to jump online or open up the latest issue of AdAge and see the numbers: projected 6.8% incr... Read More...

Take Care of Yourself: New Technology Allows Patients To Be Their Own Doctor

By: Shannon McCormick, Media Relations Coordinator, MediaSource Every year new consumer trends emerge that put more power in the hands of the every man and make our lives a little easier. This year o... Read More...

SNL: Saturday Night Lindsanity

By: Kevin Volz, Media Relations Assistant This weekend’s Saturday Night Live featuring Lindsay Lohan was one of those rare episodes where the focus was not on the sketches, but the star the sketches ... Read More...

And the Award for Best Celebrity Body Part Twitter Handle Goes To...

Why Marketers Should Pay Attention To Twitter Parody Accounts By: Lisa Arledge Powell , President, MediaSource The Twitterverse was buzzing on Oscar night about celebrity winners, losers, dresses and... Read More...

Is "Online Privacy" an Oxymoron?

By: Robert Leitch, Technology Manager When you are online, visiting websites, watching video, shopping or reading email what is your expectation of privacy? Most sites/services offer terms of use, bu... Read More...

Get It First, But Only After Getting It Right!

By: Shannon McCormick, Media Relations Coordinator The premature reports this past weekend about the death of former Penn State coach Joe Paterno took me back to my TV news reporting days when the fi... Read More...