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Resolutions for Yourself...AND Your Small Business

By: Kevin Volz, Media Relations Assistant

At the start of a new year it seems like everyone is setting personal goals for themselves. Lose more weight, get more sleep, stop drinking so much coffee. For those who own and work for a small business, however, it is important to make a whole separate list of resolutions. This list is often more pivotal than your personal one and affects many of your colleagues in the workplace.

-Thank your clients. If you haven’t done so in a while the new year provides an excellent opportunity to tell your clients how much they mean to you. Send out a nice card or email letting them know that you appreciate their business and will continue to work hard in the new year to maintain the level of respect and professionalism that they deserve.

-Set organization goals. Map out your goals for the year and the routes your organization will take to meet those goals. Bring these goals up at staff meetings so that everyone is aware of the progress being made. Set markers along the way so that you gauge your efforts and work harder if you see that you’re falling behind.

-Set personal goals. Have each employee set one or two personal goals that they would like to achieve in the workplace in the new year. Have these goals visible at all times so that employees can plan accordingly and end the year as a better employee than they were when the year began.

-Craft relationships. Getting to know clients and contacts on a personal level is never a bad thing. They will trust you more if they feel like they’re talking to a friend rather than a business partner. Invite that person you’ve been working with for years out to lunch and speak face-to-face. Its amazing what an act as small as this can do for your organization as a whole.

-Solidify your brand. Your company’s communication efforts should all be uniform. This includes internal emails, emails sent to clients and social media efforts. Be sure that all logos, colors and language are consistent with the image you would like to convey to outsiders. It is confusing if people are hearing multiple voices from the same source.

-Grow your company. A new year provides a great way to expand. Be sure to expand at your own pace, but don’t be afraid to take risks. Carefully identify those potential clients you would like to woo and then hit them with as much research and information as you can. To be prepared is of the utmost importance.

Well, what are you waiting for? Get started making your own list to ensure that this year is your best work year ever!

What resolutions have you set for yourself or your organization this year? What are you doing to carry out these goals?


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