In a crowded national field, the communications agency took home another trophy At MediaSource, our focus is always on finding innovative ways to tell our clients’ stories and earning national recognition is a nice bonus. After taking home nine PRism Awards in May, we’re adding to our trophy case again,...
If you’re a PR professional in the 21st century, the term influencer has likely been part of your conversations with colleagues, clients and maybe even your CEO. According to Influencer Marketing Hub, 59 percent of marketers intend to increase their influencer marketing budget in the next year. Influencers may also...
In a competition for clicks and shares, how can content marketers get their story widespread attention? You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave....
Easy-to-navigate, comprehensive newsrooms are crucial in today’s crowded content world You’ve got great content that you want to share with the world. What’s the best way to do it? The online newsroom—a dedicated space for distributable information about a brand—is commonplace in today’s content landscape. The concept of the digital...
In today's media landscape, public relations lives at the intersection of PESO - where paid, earned, shared and owned media convene. The media landscape is changing all around us. With the constant emergence of new technologies, the way audiences consume their information is ever-evolving. Gone are the days we could...
Instagram is the perfect place to utilize nontraditional amplification strategies If you asked people where they were getting their content these days, you might be surprised by the number that rely on social influencers on Instagram to hear from their favorite brands. Okay, we admit it: we’ve bought a few...
In a competition for clicks and shares, what gained widespread attention so far in 2018? We are nearing the end of 2018 and there have already been yodeling kids, Tide Pods and too many “challenges” to count. The question of virality is one that so many social strategists and content...
