Struggling to create high-quality video content while quarantined at home? Unsure how to proceed with your brand’s multimedia projects? Don’t worry, our creative team has your back!
As work-from-home and social-distancing restrictions continue, there are new daily obstacles to capturing video — from a lack of gear to canceled interviews and everything in between. Whether you’re capturing content on your phone or filming an interview via Skype, the rules for generating quality content have changed.
Luckily, our creative team has a few tricks up their sleeves that can help your brand transform a do-it-yourself video into a made-at-home masterpiece. Check out a few of our top tips below:
- Quiet on the Set. Try to record audio in a quiet location. If that isn’t possible, include some of the noise in the video to give it context. For example, if you’re recording in a busy emergency room, including some of the hustle and bustle in the shot will help the viewer understand what the background noise is.
- See Eye to Eye. When recording interviews, the camera should be at the subject’s eye level. This is especially important if the interviewer and the subject are different heights. Having the interviewer and subject sit for the interview is an easy way to avoid this potential problem.
- On the Level: If you’re recording video for television or an online medium, shoot the video horizontally. This ensures your content is optimized for the screens it will be watched on.
Get the Right Gear
Making sure you have proper gear is one of the best ways to get high quality video footage. Luckily, there are a ton of affordable options that make this easy! Below is an outline of essential at-home video equipment as well as some of our favorite gear for each category.
- Keep it Steady. A tripod is one of the easiest ways to make your video look more professional. Check out some of our recommended DIY tripods below.
- Sound Advice: A lavalier mic can help you keep your
message loud and clear. The shorter the distance from the microphone to the sound source, the better the audio will be. See a few of our favorites below.
- Light it Up: Lighting is one of the most important parts of a video shoot! When you are scouting locations, you are usually looking for the right background, and the light hitting the front of the subject might not always be optimal. By adding a little light, you can take your interview to the next level.
- Lamps and windows — free!
- Battery Powered Portable LED — $40.
If you’re shooting an interview with an iPhone, follow the tips below to ensure you capture a high-quality interview.
- Don’t distract. A bad background can draw attention away from your subject and distract from the message.
- Help tell the story. A good background can help add to the story by adding context.
- Back off. If you’re shooting with a professional camera or even an iPhone, have space between your subject and the background to help add depth to the shot.
One of the most overlooked elements of shooting video is getting the right cover footage or “b-roll.” These are any background shots that add context to the story — from locations, rooms, people and everything in between.
- Get the story: Make sure to shoot a sequence. For example, if you are showing someone tying their shoes, record them doing the process from beginning to end. Shoot them sitting down with the shoes, putting them on, lacing them up and then standing up.
- Get it all: Whatever you are trying to show, record it all on wider and closer shots to make sure you see the whole process. It sounds repetitive, but you will thank yourself later for shooting every sequence from multiple angles, to have as much film as possible to use in post-production.
- Double up – If you are recording something that is happening one time and one time only, like a building demolition or a VIP arriving on the scene and greeting fans, it’s helpful to have multiple cameras recording the action. Decide beforehand who will record wide (cover shot), and who will record close-up action shots (tights).