As we enter the dog days of summer, it can be easy to sit back, relax and go into autopilot for a bit. We’re halfway through the year, we know our projects like the back of our hand and our gut tells us to be pretty dang impressed by how...
How will new solutions to fight fake news affect your brand’s content? Fake news has been around as long as people have been sharing stories. But in recent years it’s become so commonplace that #fakenews is a regular trending hashtag and the term has been added to the Cambridge Dictionary. ...
How cross-departmental communication can drive success Let’s face it: you’re good at your job and you know exactly what it entails. Whether you’re newsjacking stories or shooting video, you’ve got everything under control. That is, until you’re not quite sure if a story is embargoed, or maybe you’re missing some...
They say the more things change, the more they stay the same. Despite a constantly shifting social media landscape, Facebook has continued to remain the king of social networks. In fact, with more than 2 billion monthly users, the platform accounts for one in every five minutes spent online. So...
More memorable. More dynamic. More effective. Those are just a few of the ways content marketers describe the difference between video marketing and traditional content. Whether you’re trying to educate, entertain or sell, video is the easiest way to influence customer decisions. But let’s be honest: not all brand videos...
In the world of content marketing, the word “strategy” gets thrown around a lot. You’ll hear it used in grandiose ways that make it seem almost mythical. That’s because for many people, strategy really is just a guess. It’s their gut reaction based on years of experience or personal preference....
“I’ll believe it when I see it.” - Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right...
Incorporating strategic insights on consumer action will help you better understand your audience. Within any effective communications strategy are objectives—often referred to as key performance indicators (KPIs)—which shine a light on just how well your approach is moving the needle for your brand and achieving your goals. Whether your goal...
In a competition for clicks and shares, how can content marketers get their story widespread attention? You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave....
Easy-to-navigate, comprehensive newsrooms are crucial in today’s crowded content world You’ve got great content that you want to share with the world. What’s the best way to do it? The online newsroom—a dedicated space for distributable information about a brand—is commonplace in today’s content landscape. The concept of the digital...
