Forget Building Silos, Build Teams

How cross-departmental communication can drive success Let’s face it: you’re good at your job and you know exactly what it entails. Whether you’re newsjacking stories or shooting video, you’ve got everything under control. That is, until you’re not quite sure if a story is embargoed, or maybe you’re missing some...

Continue Reading

Build Measurable Consumer Action Into Your Content

Incorporating strategic insights on consumer action will help you better understand your audience. Within any effective communications strategy are objectives—often referred to as key performance indicators (KPIs)—which shine a light on just how well your approach is moving the needle for your brand and achieving your goals. Whether your goal...

Continue Reading

Can You Make Content Go Viral?

In a competition for clicks and shares, how can content marketers get their story widespread attention? You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave....

Continue Reading

Make the Most of Your Online Newsroom

Easy-to-navigate, comprehensive newsrooms are crucial in today’s crowded content world You’ve got great content that you want to share with the world. What’s the best way to do it? The online newsroom—a dedicated space for distributable information about a brand—is commonplace in today’s content landscape. The concept of the digital...

Continue Reading