In a crowded national field, the communications agency took home another trophy
At MediaSource, our focus is always on finding innovative ways to tell our clients’ stories and earning national recognition is a nice bonus.
After taking home nine PRism Awards in May, we’re adding to our trophy case again, this time with a prize in PR Daily’s Media Relations Awards for best media relations video thanks to our strategic approach in a video for The Ohio State University Wexner Medical Center that was viewed by millions.
Multiple videos showcase researchers at The Ohio State University Wexner Medical Center, who conducted a study to see if they could use electric wires implanted into patients’ frontal lobes to slow the decline of problem-solving and decision-making skills in Alzheimer’s patients. MediaSource was tapped to craft a video news release to share the study’s findings and bolster Ohio State’s reputation while driving patient interest in this “brain pacemaker.”
The MediaSource team created key story elements, images and messaging for the videos by working in the style of a newsroom. To tell a comprehensive and visual story, the video featured g interview footage of a patient and her husband, captured the doctor’s enthusiasm for his work and added bold graphics in post-production to simplify the complex science for social media audiences.
While most treatments for Alzheimer’s disease focus on improving memory, researchers at #OSUWexMed conducted a study aimed at slowing the decline of problem solving and decision-making skills in these patients. Details: http://go.osu.edu/CEuG
Posted by The Ohio State University Wexner Medical Center on Tuesday, January 30, 2018
The video news release drove 56 patient inquiries about the treatment and reached 776 million people in 524 media placements. Those placements included top-tier outlets like CBS Newspath, NBC Newschannel, Healthline, Quartz, HuffPost and the BBC. A variety of social media outlets also shared the video.
The award was made possible by the collaborative efforts of the MediaSource and Ohio State teams.
As always, we’re honored by the recognition and inspired to keep providing great results for our clients.