Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct! Now, let’s try another one. Identify a target audience, build trust, increase brand...

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In Content, One Size Does Not Fit All

Avoid looking lazy and maximize your impact by diversifying your content delivery Content is King, but you already knew that. If you’re reading this blog, then you know how indispensable compelling content is for driving your brand’s message forward. Storytelling is the foundation of all good content strategies. Effective communication...

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You Have to Set a Goal to Meet a Goal

Why strategic insights are a must in content marketing In the ever-evolving world of content marketing, one thing remains certain: setting clear, results-driven goals is crucial to your success. Why? Goals are proven to trigger action and guide your strategy toward an end result. But beyond that, they also help us...

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Forget Building Silos, Build Teams

How cross-departmental communication can drive success Let’s face it: you’re good at your job and you know exactly what it entails. Whether you’re newsjacking stories or shooting video, you’ve got everything under control. That is, until you’re not quite sure if a story is embargoed, or maybe you’re missing some...

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