A Review of Viral Content in 2018

In a competition for clicks and shares, what gained widespread attention so far in 2018? We are nearing the end of  2018 and there have already been yodeling kids, Tide Pods and too many “challenges” to count. The question of virality is one that so many social strategists and content...

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Is Your PR Agency Making the Cut?

The rise of content marketing in public relations has left many traditional PR firms fighting to remain relevant. The successful PR firms of the future will be hybrid agencies that specialize in using content to drive a company’s business goals. With a changing industry, it can be difficult to know...

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Seven Traits of a PR Pro

Whether it’s SEO knowledge or media relations excellence, in the ever-changing communication landscape, the must-have skills for public relations professionals continue to grow. Beyond hard skills, thriving in a PR environment takes a certain type of person. Here are seven characteristics that prove you are meant to be a PR...

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