Content Marketing for PR Pros Is Not That Scary

Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct! Now, let’s try another one. Identify a target audience, build trust, increase brand...

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Forget Building Silos, Build Teams

How cross-departmental communication can drive success Let’s face it: you’re good at your job and you know exactly what it entails. Whether you’re newsjacking stories or shooting video, you’ve got everything under control. That is, until you’re not quite sure if a story is embargoed, or maybe you’re missing some...

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Seven Traits of a PR Pro

Whether it’s SEO knowledge or media relations excellence, in the ever-changing communication landscape, the must-have skills for public relations professionals continue to grow. Beyond hard skills, thriving in a PR environment takes a certain type of person. Here are seven characteristics that prove you are meant to be a PR...

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