MediaSource Shines at PRSA Central Ohio’s First Virtual PRism Awards

MediaSource Shines at PRSA Central Ohio’s First Virtual PRism Awards

We’re breaking molds and taking trophies! While the past few months have been strange (to put it mildly), our team hasn’t missed a beat when it comes to delivering top-notch results for our clients. 

At MediaSource, we’re all about content innovation, creative storytelling and maybe a summer cocktail or two to celebrate our three PRism Awards and one Award of Excellence . For the seventh consecutive year, our nationally-recognized communications agency nabbed some hardware from the Central Ohio Public Relations Society of America for our work in video production, public relations, strategic insights  and social media. 

So what have we been up to? Here’s a behind-the-scenes look at some of our prize-winning campaigns:

PRism Award: Video News Release, The Ohio State University Wexner Medical Center

Researchers at The Ohio State University Wexner Medical Center found that lifestyle practices of fathers prior to conception may impact the lifelong health of their children. To help tell this story, MediaSource and the hospital utilized MediaSource’s multimedia newsroom — mapping out important story elements, iconic images and messaging for a video news release. Our strategy also incorporated a multimedia approach that amplified the message throughout various channels, weaving in both company-owned media (including a website landing page for the video news release, which linked to the video on YouTube) and elements for earned media. The story was covered by top-tier national media outlets — such as ABC News, USA Today, CBS Newspath and CNN Newsource — and reached a total audience of 472 million with almost 900 media placements. 

PRism Award:  Best Use of Video, The American Dairy Association Mideast

Every year, the American Dairy Association Mideast creates and promotes one of the most popular exhibits at the Ohio State Fair: the iconic Butter Cow Display. Together, our teams worked to create a timely theme and pitch the story to media outlets throughout Ohio and beyond. The final theme selected for 2019 celebrated the 50th anniversary of the first moon landing and the crew of Apollo 11, which included Ohio native Neil Armstrong. Our teams produced a news-style video for traditional media and distributed it through our Multimedia Newsroom. Our teams also created graphic-style social videos using time-lapse footage of the sculpture’s construction. Results included 1,300 total media placements from the likes of NBC Early Today, USA Today, CNN, FOX News, The Associated Press, The Washington Post, US News & World Report and ABC News. Social results included a 291% increase in engagement on the ADA Facebook page leading up to, during and after the 2019 Butter Cow unveiling.

PRism Award: Best Use of Social Media Platform, TechOhio

For TechOhio, we developed an awards campaign driven by social media participation and voting to discover the startup with the best company culture. Because TechOhio is the voice of Ohio Third Frontier, an agency within the Ohio Development Services Agency (ODSA) that provides startups with access to business assistance, talent and capital, we wanted to increase brand awareness within the extensive startup network. Driven by nominations, votes and community interactions, this social media campaign secured 5,600+ engagements and resulted in a  10,696% increase in voter participation. We used strategic insights like these to drive website traffic and increase social engagement by 39% year-over-year. What can we say? Everyone loves a little healthy competition!

Award of Excellence: Video News Release, Nationwide Children’s Hospital

A study by researchers at Nationwide Children’s Hospital found a strong association between the release of the Netflix show “13 Reasons Why” and suicide rates among 10- to 17-year-olds. Our team developed and pitched this story to journalists across the country and received unprecedented results — reaching an audience of 1.9 billion. Top national outlets included The New York Times, Washington Post, CBS News, CNN, USA Today, U.S. News & World Report and National Public Radio. Following the release of the story, Netflix removed the graphic suicide scene that aired during the first season of “13 Reasons Why,” saying it was, “mindful about the ongoing debate around the show,” based on advice from medical experts.

At the end of the day, these projects were a lot of hard work and a lot of fun! We’re honored by this recognition and until next time, cheers!

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