The content ownership question for brands can be a struggle There’s so much content today it’s mind-blowing. In fact, 95 million photos are uploaded to Instagram per day. Consumers can’t get enough of it. Brands can’t seem to churn it out quickly enough and since content is the darling of...
How to decide when to invest in the shiny new trend, and when it’s better to hold off Throughout history, technologies have emerged that rock our worlds, completely changing the way media is consumed. But for every VHS (you know, how we used to watch movies?!) there’s a Betamax —...
If you’re a PR professional in the 21st century, the term influencer has likely been part of your conversations with colleagues, clients and maybe even your CEO. According to Influencer Marketing Hub, 59 percent of marketers intend to increase their influencer marketing budget in the next year. Influencers may also...
As election season draws closer, political campaigns offer important content marketing tips They’re in your mailbox and on your TV. They might even be on your Twitter feed. It’s the one piece of content that is this ubiquitous: political campaigns. Ad spending for the 2020 presidential campaign is expected to...
Let’s play a game: I’ll list two job descriptions, and you try to guess what I’m referring to: Identify a target audience, build trust, increase brand awareness and help grow business. If you guessed public relations—you’re correct! Now, let’s try another one. Identify a target audience, build trust, increase brand...
Learn how video is key to content marketing storytelling Content marketing is a popular communications tactic, but it’s important to understand the right ways to present your message. What if your product or solution is something innovative or high tech? People may have a hard time wrapping their heads around...
Avoid looking lazy and maximize your impact by diversifying your content delivery Content is King, but you already knew that. If you’re reading this blog, then you know how indispensable compelling content is for driving your brand’s message forward. Storytelling is the foundation of all good content strategies. Effective communication...
Why strategic insights are a must in content marketing In the ever-evolving world of content marketing, one thing remains certain: setting clear, results-driven goals is crucial to your success. Why? Goals are proven to trigger action and guide your strategy toward an end result. But beyond that, they also help us...
See why reusing or reworking content can help boost slowing social traffic and SEO Seinfeld might have made “regifting” famous (who would give up a label maker!?), but in the world of content marketing, we forget that we’re producing great stories all year long — and sometimes they deserve to...
