Struggling to create high-quality video content while quarantined at home? Unsure how to proceed with your brand's multimedia projects? Don’t worry, our creative team has your back! As work-from-home and social-distancing restrictions continue, there are new daily obstacles to capturing video — from a lack of gear to canceled...
The coronavirus pandemic has radically altered the way journalists approach interviews. Despite strict social distancing guidelines, they're still expected to deliver accurate, timely stories on tight deadlines. Because of this, reporters across the country are turning to video conferencing software to connect their viewers with appropriate subject matter experts. This...
The year is half over. How are you doing on those company goals? If you intended to incorporate content marketing into your communications mix but haven’t quite started your initiative, you’re not alone. And here’s the good news, it’s not too late! Whether you work at a major corporation or...
The content ownership question for brands can be a struggle There’s so much content today it’s mind-blowing. In fact, 95 million photos are uploaded to Instagram per day. Consumers can’t get enough of it. Brands can’t seem to churn it out quickly enough and since content is the darling of...
Learn how video is key to content marketing storytelling Content marketing is a popular communications tactic, but it’s important to understand the right ways to present your message. What if your product or solution is something innovative or high tech? People may have a hard time wrapping their heads around...
Avoid looking lazy and maximize your impact by diversifying your content delivery Content is King, but you already knew that. If you’re reading this blog, then you know how indispensable compelling content is for driving your brand’s message forward. Storytelling is the foundation of all good content strategies. Effective communication...
They say the more things change, the more they stay the same. Despite a constantly shifting social media landscape, Facebook has continued to remain the king of social networks. In fact, with more than 2 billion monthly users, the platform accounts for one in every five minutes spent online. So...
More memorable. More dynamic. More effective. Those are just a few of the ways content marketers describe the difference between video marketing and traditional content. Whether you’re trying to educate, entertain or sell, video is the easiest way to influence customer decisions. But let’s be honest: not all brand videos...
“I’ll believe it when I see it.” - Your Audience, probably. Visual storytelling has proven to be a highly-effective storytelling tool. If you’re not already, you should be incorporating visuals into your content marketing initiatives. And if you are, are you sure you’re using the right type for the right...
Easy-to-navigate, comprehensive newsrooms are crucial in today’s crowded content world You’ve got great content that you want to share with the world. What’s the best way to do it? The online newsroom—a dedicated space for distributable information about a brand—is commonplace in today’s content landscape. The concept of the digital...
