2020 has been the year of change. COVID-19 threw countless people, places and industries a curveball this year — just ask our president Lisa Arledge Powell. Layer on nationwide protests, murder hornets and 14% unemployment and you have the perfect recipe for disruption. As you likely noticed, social media...
Let’s be honest: media relations is about more than just distributing a press release and praying for coverage. Earning consistent national placements requires insight, strategy and — most importantly — solid relationships with key media contacts. That’s why our team is constantly booking trips to meet with journalists from across...
Why strategic insights are a must in content marketing In the ever-evolving world of content marketing, one thing remains certain: setting clear, results-driven goals is crucial to your success. Why? Goals are proven to trigger action and guide your strategy toward an end result. But beyond that, they also help us...
See why reusing or reworking content can help boost slowing social traffic and SEO Seinfeld might have made “regifting” famous (who would give up a label maker!?), but in the world of content marketing, we forget that we’re producing great stories all year long — and sometimes they deserve to...
How will new solutions to fight fake news affect your brand’s content? Fake news has been around as long as people have been sharing stories. But in recent years it’s become so commonplace that #fakenews is a regular trending hashtag and the term has been added to the Cambridge Dictionary. ...
In a competition for clicks and shares, how can content marketers get their story widespread attention? You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave....
Easy-to-navigate, comprehensive newsrooms are crucial in today’s crowded content world You’ve got great content that you want to share with the world. What’s the best way to do it? The online newsroom—a dedicated space for distributable information about a brand—is commonplace in today’s content landscape. The concept of the digital...
Mark Twain was a classic American author. He was also probably (definitely) thinking about SEO when he wrote: “The rumors of my death have been greatly exaggerated.” Okay, you’ll have to fact check us on that one, but it seems that every year, people jump at the opportunity to proclaim...
If someone gave you the following job description, what field do you think you’d be working in? Identify a target audience, build trust, increase brand awareness and help grow business. If you’re thinking public relations, congratulations you’re right! But wait... if you guessed content marketing, you’re also right. Content marketing...
The rise of content marketing in public relations has left many traditional PR firms fighting to remain relevant. The successful PR firms of the future will be hybrid agencies that specialize in using content to drive a company’s business goals. With a changing industry, it can be difficult to know...
