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THE MEDIASOURCE MULTIMEDIA RELEASE<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”37px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.7.4″ text_font=”||||||||” text_text_color=”#ffffff” text_font_size=”24px” text_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”923px” module_alignment=”left” custom_margin=”|147px||||” custom_padding=”|20px||||” animation_style=”flip” animation_direction=”top” animation_intensity_flip=”20%” locked=”off”]<\/p>\n
Media depictions of suicide should follow recommended guidelines to avoid harm<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text and Image” _builder_version=”4.7.4″ background_color=”#ffffff” min_height=”2707px” custom_margin=”||1px|||” custom_padding=”110px|0px|41px|0px||” locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”DREAM BIG” use_icon=”on” font_icon=”%%97%%” icon_color=”#75787b” icon_placement=”left” content_max_width=”680px” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”51px” header_line_height=”1.7em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” min_height=”348px” custom_margin=”-48px|||||” animation_style=”fade” animation_direction=”top”]<\/p>\n
\u00a0Nationwide Children\u2019s Hospital was looking for a way to raise awareness of the issue of teen suicide rates. Suicide affects everyone regardless of ethnicity, race, income level and gender, and NCH\u2019s committment to improving mental health made this an important focus for their work. At the same time, Netflix was preparing to release the third season of its popular show, 13 Reasons Why. The show involved an infamous suicide scene, and NCH researchers felt that the scene was glamorizing the issue of suicide. It was our job to position this story as a teaching moment and highlight how improvements could be made.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/05\/1-teentv1-1.jpg” title_text=”1-teentv1 (1)” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.7.4″ custom_margin=”121px|||||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” locked=”off”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/05\/Screen-Shot-2021-05-03-at-9.53.11-AM.png” title_text=”Screen Shot 2021-05-03 at 9.53.11 AM” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.7.4″ min_height=”383px” custom_margin=”81px||4px|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”CREATE YOUR MASTERPIECE” use_icon=”on” font_icon=”%%108%%” icon_color=”#00a9e0″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”45px” header_line_height=”1.1em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”18px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” min_height=”348px” custom_margin=”-48px|||||” animation_style=”fade” animation_direction=”top” locked=”off”]<\/p>\n The most important aspect of this project was creating content that would back up the claim that the show led to negative health outcomes. An NCH study revealed approximately 195 more youth suicide deaths than expected occurred within the nine months immediately following the series release in 2017. The month of April 2017 had the highest suicide rate during the five-year study period among 10- to 17-year-olds, but there was no significant association between the series\u2019 release and suicide in individuals 18 and older. By combining study information with input from hospital representatives, the project spotlighted the importance of mental health and suicide prevention. <\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||18px|||”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”COMMAND THE SPOTLIGHT” use_icon=”on” font_icon=”%%103%%” icon_color=”#8300e9″ icon_placement=”left” content_max_width=”862px” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”51px” header_line_height=”1.6em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”980px” module_alignment=”center” min_height=”185px” custom_margin=”-48px|||||” custom_padding=”||0px|||” animation_style=”fade” animation_direction=”top”]<\/p>\n Combining such an important topic with the visibility of a popular show meant that this project would be aimed at a national audience. With MediaSource\u2019s long-standing reputation among journalists and Nationwide\u2019s important research, the story was relevant to a wide variety of publications. Our team took advantage of the interest to line up interviews with major national publications, radio programs and television news.<\/span><\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”||0px|||” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_video src=”https:\/\/youtu.be\/fXnxe1mWfqQ” _builder_version=”4.7.4″ _module_preset=”default”][\/et_pb_video][et_pb_blurb title=”TOAST YOUR SUCCESS” use_icon=”on” font_icon=”%%57%%” icon_color=”#cccccc” icon_placement=”left” content_max_width=”793px” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”53px” header_line_height=”1.6em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1053px” module_alignment=”center” min_height=”180px” custom_margin=”-48px|||||” animation_style=”fade” animation_direction=”top” locked=”off”]<\/p>\n By the end of its run, the story had earned an audience of more than 1.9 billion from 1,280 different media outlets.Coverage included <\/span>CNN<\/span><\/a>, <\/span>National Public Radio<\/span><\/a>, <\/span>CBS News<\/span><\/a>, <\/span>USA Today<\/span><\/a>, The New York Times, The Washington Post, <\/span>U.S. News & World Report<\/span><\/a> and the <\/span>Associated Press<\/span><\/a>.<\/span>\u00a0But the story didn\u2019t just garner press, it made a lasting impact as well. After release of the story and its subsequent media coverage, Netflix removed the controversial suicide scene from the show ahead of its season three release. <\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzOCJ9fQ==@” button_text=”BACK TO OUR WORK” button_alignment=”center” _builder_version=”4.7.4″ _dynamic_attributes=”button_url” _module_preset=”default”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" THE MEDIASOURCE MULTIMEDIA RELEASEStudy: Increase in Youth Suicides After Release of \u201c13 Reasons Why\u201dMedia depictions of suicide should follow recommended guidelines to avoid harm\u00a0Nationwide Children\u2019s Hospital was looking for a way to raise awareness of the issue of teen suicide rates. Suicide affects everyone regardless of ethnicity, race, income level and gender, and NCH\u2019s committment […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-924","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/comments?post=924"}],"version-history":[{"count":6,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/924\/revisions"}],"predecessor-version":[{"id":1079,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/924\/revisions\/1079"}],"wp:attachment":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/media?parent=924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}