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STRATEGIC COMMUNICATIONS<\/p>\n
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America\u2019s largest behavioral health facility on a pediatric medical campus.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text and Image” _builder_version=”4.7.4″ background_color=”#ffffff” min_height=”2163px” custom_margin=”||1px|||” custom_padding=”110px|0px|46px|0px||” locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”DREAM BIG” use_icon=”on” font_icon=”%%97%%” icon_color=”#75787b” icon_placement=”left” content_max_width=”680px” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”51px” header_line_height=”1.7em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” min_height=”348px” custom_margin=”-48px|||||” animation_style=”fade” animation_direction=”top”]<\/p>\n
Nationwide Children\u2019s Hospital is the national leader in behavioral health for pediatric patients. As leaders in the space, they opened the Big Lots Behavioral Health Pavilion, a groundbreaking new facility, in early 2020. The pavilion would be a major new focal point of the award-winning hospital\u2019s operation and the nine-story facility would be America\u2019s largest behavioral health facility on a pediatric medical campus. It would serve as a critical tool in breaking the stigma of childhood mental health and caring for children in the central Ohio community. Nationwide Children\u2019s turned to MediaSource to ensure that the facility opened with national acclaim, cementing their reputation in the behavioral health space.<\/p>\n
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For such an important and all-encompassing facility, we knew we needed to create content that showcased the impact and high goals of the Behavioral Health Pavilion. Our team spoke to clinicians, patients and administrators and gave a glimpse inside the impressive building. We featured a young patient who had been depressed in the past, but became a patient advocate after working with the Nationwide Children\u2019s team. Providing these types of people-focused stories would broaden the story\u2019s appeal and showcase the human impact of what Nationwide was building.<\/p>\n
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Amid the COVID-19 pandemic, we had to be creative with how we coordinated our publicity for the story. Typical press conferences and one-on-one meetings were out of the question, but our outreach had led to a variety of requests for information and interest in interviews. Along with creating a video package that offered journalists a sense of this landmark building without visiting the physical space, MediaSource worked with the hospital to promote a webinar hosted by Tim Robinson, CEO of Nationwide Children\u2019s Hospital. We invited the many journalists interested in the story, providing a chance for Robinson to build relationships with journalists and an opportunity for reporters to learn more about the childhood mental health crisis in America and how the facility could help fight back.<\/p>\n
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