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STRATEGIC COMMUNICATIONS<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#ffffff” header_font_size=”37px” header_line_height=”1.3em” header_2_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_last_edited=”off|desktop” locked=”off”]<\/p>\n
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Our work with The Ohio State University Wexner Medical Center’s former CEO, Dr. Harold Paz.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Text and Image” _builder_version=”4.7.4″ background_color=”#ffffff” min_height=”2163px” custom_margin=”||1px|||” custom_padding=”110px|0px|15px|0px||” locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”1_2″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”DREAM BIG” use_icon=”on” font_icon=”%%97%%” icon_color=”#75787b” icon_placement=”left” content_max_width=”680px” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”51px” header_line_height=”1.7em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”17px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”700px” module_alignment=”center” min_height=”348px” custom_margin=”-48px|||||” animation_style=”fade” animation_direction=”top”]<\/p>\n
Dr. Harold Paz, former CEO of The Ohio State University Wexner Medical Center, started his new role less than a year before the world ground to a halt because of COVID-19. Our goal was to showcase Dr. Paz\u2019s exemplary leadership and forward-thinking during his time as CEO. In a media landscape dominated by a single topic, we put Dr. Paz front and center, showcasing his leadership abilities and Ohio State\u2019s innovation. We helped bring to the mainstream Dr. Paz\u2019s thoughts on everything from the pandemic and racial injustice to telehealth and Ohio State\u2019s cutting-edge developments.<\/p>\n
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This project was about putting Dr. Paz and The Ohio State University Wexner Medical Center front and center. From bylined articles to video news packages highlighting the system\u2019s important work, MediaSource created content highlighting issues that were important to Dr. Paz and the institution that could be used in nearly any circumstance. The video content brought to life Dr. Paz\u2019s key areas of expertise. We added visuals of patients and other doctors to supplement the footage.<\/p>\n
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Rather than putting the emphasis on one large story, the goal was to have Dr. Paz be a consistent presence in the community and in coverage of the OSUWMC and its work. Our PR team identified milestones such as the CEO\u2019s one year anniversary at OSU and space in the new cycle surrounding key issues such as anti-racism and health care to insert Dr. Paz into the national conversation.<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/05\/logo.png” title_text=”logo” _builder_version=”4.7.4″ _module_preset=”default” custom_padding=”|79px||95px||”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.7.4″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” min_height=”439px” custom_margin=”|auto|27px|auto||” custom_padding=”||0px|||” locked=”off”][et_pb_column type=”4_4″ _builder_version=”3.25″ custom_padding=”|||” custom_padding__hover=”|||”][et_pb_blurb title=”TOAST YOUR SUCCESS” use_icon=”on” font_icon=”%%57%%” icon_color=”#cccccc” icon_placement=”left” content_max_width=”793px” use_icon_font_size=”on” icon_font_size=”102px” _builder_version=”4.7.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”53px” header_line_height=”1.6em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_margin=”0px||||false|false” custom_padding=”26px|30px|29px|0px|false|false” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off”][\/et_pb_blurb][et_pb_text _builder_version=”4.7.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”19px” text_line_height=”1.8em” header_font=”||||||||” header_3_font=”Montserrat||||||||” header_3_line_height=”1.5em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”1053px” module_alignment=”center” min_height=”254px” custom_margin=”-48px|||||” custom_padding=”|40px||41px||” animation_style=”fade” animation_direction=”top” locked=”off”]<\/p>\n
During his time at OSUWMC, Dr. Paz was celebrated all over the country as a trusted voice in a variety of healthcare areas and a go-to resource for topics involving the rapidly changing health care space.\u00a0He was featured on prominent national outlets like CNN, <\/span>Modern Health Care<\/span><\/a> and <\/span>Becker\u2019s Hospital Review<\/span><\/a>, and was a presence in important community media publications like <\/span>Columbus Business First<\/span><\/a> and the <\/span>Columbus Dispatch<\/span><\/a>.<\/span><\/p>\n [\/et_pb_text][et_pb_button button_url=”@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjUzOCJ9fQ==@” button_text=”BACK TO OUR WORK” button_alignment=”center” _builder_version=”4.7.4″ _dynamic_attributes=”button_url” _module_preset=”default”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" STRATEGIC COMMUNICATIONSPositioning A healthcare CEO as an industry THOUGHT leaderOur work with The Ohio State University Wexner Medical Center’s former CEO, Dr. Harold Paz.Dr. Harold Paz, former CEO of The Ohio State University Wexner Medical Center, started his new role less than a year before the world ground to a halt because of COVID-19. Our […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-958","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/comments?post=958"}],"version-history":[{"count":11,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/958\/revisions"}],"predecessor-version":[{"id":1179,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/958\/revisions\/1179"}],"wp:attachment":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/media?parent=958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}