{"id":98,"date":"2021-01-14T15:23:34","date_gmt":"2021-01-14T15:23:34","guid":{"rendered":"https:\/\/www.mediasourcetv.com\/?page_id=98"},"modified":"2025-10-28T19:23:56","modified_gmt":"2025-10-28T19:23:56","slug":"expertise","status":"publish","type":"page","link":"https:\/\/www.mediasourcetv.com\/index.php\/expertise\/","title":{"rendered":"EXPERTISE"},"content":{"rendered":"

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OUR STORYTELLING WITH PURPOSE<\/em> METHOD<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ _module_preset=”default” background_enable_image=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”16px” global_colors_info=”{}”]<\/p>\n

MediaSource is a story-centric communications agency that helps brands command the spotlight through\u00a0storytelling with purpose<\/em>. Our expertise in the why<\/em> of storytelling allows your message to reach target audiences and achieve business goals.<\/p>\n

Have you ever created a story and wondered why it didn\u2019t reach your desired audience? Over our 25+ years in the communications business, we\u2019ve developed a Storytelling with Purpose<\/em> method that is proven to get results. The four-step process has been put to the test and has evolved over more than two decades. Today, the world\u2019s top health care, government and technology brands use our method to discover their stories and connect with their target audiences.<\/p>\n

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[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” admin_label=”Services” _builder_version=”4.16″ background_enable_image=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-18px|auto||auto||” custom_padding=”0px||25px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”DREAM BIG” image=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/03\/create.png” _builder_version=”4.16″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”18px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|4px|30px|12px||” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”12px” custom_margin=”-52px||||false|false” global_colors_info=”{}”]<\/p>\n

What are your goals?
Who are we talking to?
Where do you want to be seen?<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”CREATE YOUR MASTERPIECE” image=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/03\/create3.png” _builder_version=”4.16″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”18px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|4px|30px|3px||” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”12px” custom_margin=”-52px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

What makes your story shine?
Define what we\u2019re creating
Bring your stories to life<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”COMMAND THE SPOTLIGHT” image=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/03\/spotlight-1.png” font_icon_tablet=”” font_icon_phone=”” font_icon_last_edited=”on|desktop” _builder_version=”4.16″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”18px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|4px|30px|3px||” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”12px” custom_margin=”-52px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Establish the paths to success
Leverage our connections
Pivot with purpose<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”TOAST YOUR SUCCESS” image=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/03\/toast.png” _builder_version=”4.16″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”18px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|3px|30px|3px||” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][et_pb_text _builder_version=”4.16″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”12px” custom_margin=”-52px||||false|false” locked=”off” global_colors_info=”{}”]<\/p>\n

Measure the impact
Connect to your goals
Cement your legacy<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.16″ background_enable_image=”off” custom_padding=”||0px|||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ saved_specialty_column_type=”3_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_video src=”https:\/\/vimeo.com\/561529361″ image_src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/06\/process.png” play_icon_color=”#4a00d8″ thumbnail_overlay_color=”rgba(0,0,0,0.6)” _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” background_color=”#cccccc” custom_padding=”||67px|||” hover_transition_duration=”0ms” global_colors_info=”{}”][et_pb_row admin_label=”Section Title” _builder_version=”4.16″ background_enable_image=”off” custom_margin=”|||” custom_padding=”7px|0px|27px|0px||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” text_font_size=”18px” header_font=”Montserrat|700|||||||” header_text_color=”#ffffff” header_font_size=”54px” header_2_font=”Montserrat|600||on|||||” header_2_font_size=”30px” header_2_line_height=”1.5em” text_orientation=”center” custom_margin=”14px||5px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

STORY-CENTRIC COMMUNICATIONS<\/span><\/h1>\n

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MediaSource has the expertise to help you identify the most strategic communications tactics to reach your goals.<\/p>\n

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_builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”PUBLIC RELATIONS” use_icon=”on” font_icon=”Z||divi||400″ icon_color=”#00a9e0″ icon_placement=”left” _builder_version=”4.16″ header_font=”Montserrat|800|||||||” header_font_size=”20px” body_font=”||||||||” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”MEASUREMENT & REPORTING” use_icon=”on” font_icon=”||divi||400″ icon_color=”#00a9e0″ icon_placement=”left” _builder_version=”4.16″ header_font=”Montserrat|800|||||||” header_font_size=”20px” body_font=”||||||||” body_font_size=”16px” body_line_height=”1.8em” background_layout=”dark” animation_style=”fold” animation_direction=”bottom” animation_intensity_fold=”20%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Services Descriptions Section” _builder_version=”4.16″ background_color=”#ffffff” custom_margin=”1px|||||” custom_padding=”38px||0px|||” global_colors_info=”{}”][et_pb_row admin_label=”Section Title” _builder_version=”4.16″ background_enable_image=”off” width=”63.3%” custom_margin=”|-29px|-53px|225px||” custom_padding=”7px|0px|27px|74px||” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_divider show_divider=”off” _builder_version=”4.16″ max_width=”23px” module_alignment=”center” custom_margin=”|528px||||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row admin_label=”Section Title” _builder_version=”4.16″ background_enable_image=”off” custom_margin=”|||” custom_padding=”27px|0px|27px|0px” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.16″ _module_preset=”default” header_font=”Montserrat|700|||||||” header_text_align=”center” header_font_size=”60px” global_colors_info=”{}”]<\/p>\n

STORYTELLING WITH PURPOSE<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ background_enable_image=”off” custom_padding=”14px|0px|39px|0px||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/02\/PRicon.png” title_text=”PRicon” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_font_size=”30px” header_2_line_height=”1.5em” custom_margin=”||5px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

PUBLIC RELATIONS<\/h2>\n

[\/et_pb_text][et_pb_divider show_divider=”off” _builder_version=”4.16″ max_width=”23px” module_alignment=”left” custom_margin=”||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.16″ text_font=”Montserrat||||||||” text_line_height=”1.8em” header_font=”||||||||” custom_margin=”|||” animation_style=”flip” animation_intensity_flip=”30%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

Public relations has never been as important as it is today. Our team understands how the 24\/7 news cycle operates and can help your brand become part of the conversation, an important facet of our story-centric approach to communications.<\/p>\n

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VIDEO PRODUCTION<\/h2>\n

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We have a team of marketing and PR-minded video producers, editors and writers who can bring your story to life with visuals. Our creative team approaches video storytelling from a PR and marketing perspective, which helps you reach your goals.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”4″ _builder_version=”4.16″ background_enable_image=”off” custom_padding=”1px|0px|64px|0px||” locked=”off” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/02\/SocialICON.png” title_text=”SocialICON” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_font_size=”30px” header_2_line_height=”1.5em” custom_margin=”||5px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”]<\/p>\n

SOCIAL MEDIA MARKETING<\/h2>\n

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Social media is an important part of connecting with and engaging your key audiences. The MediaSource team utilizes social media to help start and monitor critical conversations with stakeholders.<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/02\/AnalyticsICON.png” title_text=”AnalyticsICON” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_image][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”||||||||” header_font=”||||||||” header_2_font=”Montserrat|600||on|||||” header_2_font_size=”30px” header_2_line_height=”1.5em” custom_margin=”||5px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”20%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”]<\/p>\n

STRATEGIC INSIGHTS<\/h2>\n

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Brands today need to show the return on investment for every communications resource utilized. MediaSource has a dedicated team that measures and provides analytics for each campaign, informing strategy and proving ROI.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Quote Section” _builder_version=”4.16″ background_color=”#00a9e0″ use_background_color_gradient=”on” background_color_gradient_direction=”105deg” background_color_gradient_stops=”#c1c1c1 55%|rgba(43,135,218,0) 55%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”#c1c1c1″ background_color_gradient_start_position=”55%” background_color_gradient_end=”rgba(43,135,218,0)” background_color_gradient_end_position=”0%” background_image=”https:\/\/www.mediasourcetv.com\/\/wp-content\/uploads\/2021\/01\/AdobeStock_171467000.jpg” custom_margin=”4px|||||” custom_padding=”160px||110px|” filter_brightness=”130%” filter_opacity=”95%” global_colors_info=”{}”][et_pb_row admin_label=”Quote Area” _builder_version=”4.16″ background_color=”#ffffff” background_enable_image=”off” min_height=”400px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_slider _builder_version=”4.16″ header_font=”Montserrat|500|||||||” header_font_size=”29px” header_line_height=”1.6em” body_font=”Montserrat||||||||” body_text_color=”#666666″ body_font_size=”16px” body_line_height=”3em” text_orientation=”left” min_height=”359px” custom_margin=”|||” custom_padding=”60px||113px|||” animation_style=”fade” show_inner_shadow=”off” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][et_pb_slide heading=”\u201cI love working with MediaSource and can count on them to deliver results! They are accountable, honest and dependable, and of course, creative. Their team takes pride and ownership in every project, no matter how big or small – MediaSource truly feels like an extension of my staff!\u201d” use_bg_overlay=”off” use_text_overlay=”off” _builder_version=”4.16″ background_color=”#ffffff” background_layout=”light” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”off” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” sticky_transition=”on”]<\/p>\n

Jenny Crabtree<\/strong>, Senior Vice President, Communications @ American Dairy Association Mideast<\/p>\n

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OUR STORYTELLING WITH PURPOSE METHODMediaSource is a story-centric communications agency that helps brands command the spotlight through\u00a0storytelling with purpose. Our expertise in the why of storytelling allows your message to reach target audiences and achieve business goals. Have you ever created a story and wondered why it didn\u2019t reach your desired audience? Over our 25+ […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-98","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/98","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/comments?post=98"}],"version-history":[{"count":72,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/98\/revisions"}],"predecessor-version":[{"id":1821,"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/pages\/98\/revisions\/1821"}],"wp:attachment":[{"href":"https:\/\/www.mediasourcetv.com\/index.php\/wp-json\/wp\/v2\/media?parent=98"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}