DISCOVER YOUR STORY
STORYTELLING FOR PUBLIC RELATIONS
MediaSource is known for our proven storytelling-for-PR method that is designed to drive business objectives. Our team understands how to use storytelling to get REAL results We work with organizations and brands to help identify and create the right stories, using the right format delivered to the right audiences. Additionally, we understand that journalists are more open than ever to video content from brands. Our flagship PR product, the award-winning Multimedia Release (MMR) is trusted by national and local media and is the solution to give journalists everything they need to tell your story to the masses.
VIDEO PRODUCTION
Our 20 years of expertise in video production is one advantage that sets MediaSource apart from other communications agencies and content creators who focus primarily on written stories. As a video storytelling pioneer, our team understands creative strategy from both the written and visual point of view. From multimedia releases shared by national news organizations to social media video produced for company-owned channels, the quality and results of our products are unmatched in the industry.
INTEGRATED CONTENT MARKETING
Our flagship digital product is for brands that are ready to make a big impact across multiple channels. This award-winning package, which includes both content and social media, is built to find the right stories and distribute them via digital platforms to reach your target audiences. Social media strategy, campaigns, execution, analytics and high-quality written and multimedia content are part of this turnkey package which is designed to achieve results.
AMPLIFY YOUR STORY
MEDIA RELATIONS
If your brand wants media coverage and you’re not working with MediaSource, you aren’t getting the coverage you should. Today more than ever, the news media is a crucial source of information. National PR organizations use our team to train the PR industry on best practices for media coverage because our media results continue to be unrivaled.
SOCIAL MEDIA
Today, it’s not enough to just create content. Forward-thinking marketers need to constantly find new and innovative ways to get their message in front of target audiences and increase engagement. With over 20 years of experience in content amplification, the MediaSource team understands how to create content for social media and deploy strategic campaigns to deliver stories to target audiences and increase engagement across all social media platforms. Our strategic approach combines creativity and SEO that is informed by data.
STRATEGIC INSIGHTS
In today’s data-driven world, MediaSource believes that your initiative should be backed by a strong insights program. With an in-house analytics team who has access to the industry’s leading analytics tools and the expertise to put context to data, MediaSource weaves measurement strategy and services into our standard content, video and public relations offerings. This allows our clients to have robust insights that demonstrate the return on investment of projects and campaigns.
OUR STORYTELLING METHOD
WE CREATE A CUSTOMIZED COMMUNICATION SOLUTION BASED ON YOUR GOALS
1) IDENTIFY YOUR STORY
What is our goal and target audiences? What is happening within the brand? What is happening in the world that relates to the brand?
3) SHARE YOUR STORY
How will we get the story to our target audiences? What is our PESO (paid, earned, shared, owned) plan? What journalists will we target for earned media?
2) TELL YOUR STORY
What is the best storyline for the elements we have? What content are we creating and in what formats? What is our creative approach?
4) EVALUATE THE RESULTS
Did we meet our goals? Do we need to adjust strategy? Data tracking , analysis & reporting , strategy optimization.
STORYTELLING REIMAGINED
CHECK OUT OUR WORK
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America Dairy Association Mideast - Fuel Up with Chocolate Milk
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American Society of Plastic Surgeons - Do Your Homework Campaign
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Roswell Park Cancer Institute - Cancer Can't Win Documentary
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Ohio Fighting the Good Fight - Ohio Opioid Technology Challenge
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American Dairy Associate Mideast - Ohio State Fair Butter Sculpture
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UCLA Health - 'Kidney voucher’ enables kidney donation when needed
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The Columbus Dispatch - Smart Paper Redesign
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Ohio State's Wexner Medical Center - Breakthrough Device Heals Organs with a Single Touch
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America Dairy Association Mideast - Milk Builds Campions
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