It’s here: OpenAI announced that ChatGBT will begin rolling out options for advertisers starting at a minimum investment of $200K. So what does this mean for health care organizations?
The most strategic health care communicators are addressing how AI search models are impacting their visibility to key target audiences.
As generative AI changes how people find information, earned media continues to play a central role in credibility and discoverability even as new ad formats emerge.
Buying AI ads might get visibility, but it doesn’t shape what AI systems reference, summarize or treat as authoritative when ads aren’t present. That foundation is still built through earned media, expert content and credible third-party sources which work alongside paid and owned channels in shaping AI-era visibility.
Generative Engine Optimization (GEO) is the practice of ensuring your organization appears in AI-generated search results. This visibility is increasingly driven by earned media, authoritative sources and credible storytelling. If the age of AI has you scrambling to know what to do to stay relevant, understanding how to use earned media for GEO is a key place to start. At MediaSource, earned media has always been the foundation of our approach, and today it’s central to how we help brands win in the age of AI. If you’re navigating these changes, we are always happy to connect and share learnings.
Read more about OpenAI’s ad rollout on ADWEEK: https://bit.ly/46vlAo3