LEADERSHIP

LISA ARLEDGE POWELL

President & Founder

Lisa is the President and co-founder of MediaSource. Under Lisa’s leadership, MediaSource has become one of the most respected names in content marketing, video production and public relations. With a focus on culture and people and 20 years in the industry, Lisa fosters an environment that allows her team to deliver exceptional results for every MediaSource client. She began her communications career as a television news reporter/anchor and now applies that experience to storytelling for brands. Known as an industry thought leader, Lisa trains other communicators on best practices for how to use content to meet business goals. 

JERRED ZIEGLER

Creative Director

Jerred is an Emmy® Award-winning producer, editor and director of photography. As MediaSource’s Creative Director, he is the driving force behind multimedia content creation for our roster of top industry clients. His creative eye stems from his background in film—Jerred studied filmmaking in Prague with storytellers from around the world. Throughout his career he’s earned nearly 20 Emmy® nominations and other recognitions as an independent film producer. Now, as a content marketer, he has become a national thought-leader in visual storytelling.

SHANNON MCCORMICK

Director of Public Relations

As a former journalist, Shannon has been able to successfully pair her previous TV reporting skills with her strategic public relations experience. With nearly 10 years of practicing PR under her belt, Shannon lead MediaSource’s amplification strategies and is an expert in executing creative, strategic tactics that get clients their desired coverage.

KEVIN VOLZ

Director of Strategy

Kevin, who leads MediaSource’s analytics and social media efforts, is one of the agency’s most strategic thinkers. He has a unique understanding of content creation, industry social trends and measurement that provides strategic insights into all of MediaSource’s projects. Because of his strategic thinking and attention to detail. Kevin is the driving force behind the agency’s insights and ROI efforts for our roster of top industry clients.